You can’t serve everyone. Some of the best businesses only serve one type of person. Identifying your ideal customer is all about conducting the proper research in the correct ways. Coach Chris is here to explain how you can create that perfect customer avatar before you even have the product. In fact, this process will help you develop exactly what you’re clients/customers are looking for.
Ideal Customer Focus Groups
Groups are extremely useful. Every focus group doesn’t have to be like the ones you see on television. In fact, with the internet, it’s much easier than that. Focus groups are when you gather a group of people, ask them the same questions and analyze the results you get. There are no right or wrong answers. Your goal is to get as many people to answer your questions as possible.
To make your life easier, you should at least focus on smaller demographics. For example, if you’re fitness trainer, narrow things down by age, then maybe location and even gender. This way you’re focusing on twenty a few people instead of a large group. The whole goal with a focus group is to find the ideal client. The more specific you can get, the better.
Using your email list is a great way to find your ideal client. Start by asking your list very broad questions and keep getting more specific. You can create quizzes for subscribers to complete. Use the quiz to narrow the list even further. This entire time you’re asking questions attempting to understand what they need or about the problems they’re experiencing.
Social media is a great tool for basically everything. There are very few things you can’t do with it. One of the best ways to use it for research is to conduct polls. You can do polls on Facebook and Twitter which were most people are. You even have the poll option in the story portion of Instagram.
This is where active followers become valuable. You don’t want to ask questions constantly that never get answered. It’s much better to have an audience that responds. You can also connect with other social media experts and do a little interview with them. The more influence the better.
Do you need help finding your ideal customer? Are you an online entrepreneur working to build your business? You might be qualified to work with Coach Chris. Learn more.